THE FILTER BUBBLE

You may be able to find information about Kasab, the alleged Mumbai attacker, being interrogated in jail by David Headley.

But what about when your neighbour searches for information about the Mumbai attacks of 2008?

"The internet is increasingly becoming an echo chamber in which websites tailor information according to the preferences they detect in each viewer.

"When some users search the word 'Egypt,' they may get the latest news about the revolution, others might only see search results about Egyptian vacations.

"The top 50 websites collect an average of 64 bits of personal information each time we visit—and then custom-design their sites to conform to our perceived preferences."

Eli Pariser on "The Filter Bubble: What the Internet Is Hiding from You”

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