Bus owners get on-the-spot information about Michelin tyres during the event
A Super Doll official explains the qualities of a Michelin Tyre
More explanations
Mr Seif A. Seif, the Managing Director of Superdoll, talks to Dar Express Bus services owner Mr Yudica MremiSuper Doll IT experts prepare a presentation for guests
Part of the invited guests
Some of the Superdoll officials
Mr Seif A. Seif, the Managing Director of Superdoll talks to his guestsReceptionists
Expert advice
SUPERDOLL AND MICHELIN ASSURES
OF SAFER AND ECONOMICAL BUS TYRES
Superdoll in collaboration with Michelin has assured their customers that they will continue their quest to meet and satisfy their needs and demands in terms of provision of excellent customer service as well as provision of highly durable and cost effective bus tyres.
This was said on Friday evening by Mr Seif A. Seif, the Managing Director of Superdoll at Movenpick Hotel during a seminar for long distance bus owners organized by Superdoll in collaboration with Michelin.
“As professional bus operators, you know the value of having the right quality tyres for your operating conditions. Michelin meets the demands of Tanzanian roads and working conditions by developing increasingly resistant, hardy and efficient tyres aiming at minimizing operating costs as well as minimizing impact on the environment”. He told the bus owners.
Mr Seif said, “Michelin has maintained leadership position in the tyre industry for more than one hundred years, thanks to the relentless efforts in research and development”. He said that the Michelin research and development department which has 6000 dedicated staff ensures that tyres are designed in accordance with specific customer needs and meets the operating conditions of a particular area. “This is why Michelin has unrivalled expertise in the areas of higher mileage, fuel efficiency and safety”, said Mr Seif.
He informed the up country bus owners that Michelin tyres have many advantages. Apart from being durable which means they last longer, Michelin tyres are also safer and saves fuel. “Save fuel and reduce operating costs with Michelin tyres. They provide optimum solution by allowing savings of up to 9% in fuel consumption and more mileage”, Mr Seif told the bus owners.
In his remarks, Mr Seif shrugged-off the assumption that Michelin tyres are expensive. He said “some people have wrong assumptions that Michelin tyres are expensive. This is very wrong, the tests done not only here in Tanzania but worldwide proves that Michelin tyres are much cheaper than the so called cheap tyres. We have testimonials from many of our satisfied customers proving that Michelin tyres are much cheaper in terms of cost per kilometer (CPK) compared to other tyres”.
He added that apart from the high mileage achieved in the first tyre life, the Michelin’s high tech design incorporates a layer of rubber thick enough to cater for safe regrooving and at least two times retreading which increases tyre mileage by up to 150%.
He further added that, “in every product that Michelin designs, the goal is always to safely transport as many people or goods as possible, as far as possible, while saving as much fuel as possible”. He however reiterated that, “at Michelin, fuel saving is achieved without sacrificing any other fundamental tyre performance features particularly safety”.
Mr Seif said that apart from the high tech robust construction of Michelin tyre which aims at ensuring safety of people and property, Michelin has also improved safety when braking on wet surfaces, “for example the Michelin Energy tyres reduces braking distances by three meters”, he said.
Speaking on environment protection, Mr Seif said “Longevity has improved since Michelin tyre can cover several thousand kilometers more than standard tyres. And longer lasting tyres not only mean less operating costs to transporters as well as end users but also mean fewer tyres need to be manufactured and recycled. This is very clear example of Michelin’s efficient use of materials and protection of environment”.
The managing Director of Superdoll concluded his remarks by mentioning that apart from all other advantages that Michelin offers, his Company has introduced a buy back policy whereby Superdoll will buy Michelin casings from its customers at the end of the tyre life for a price of TZS 200,000/= and therefore giving further relief to the clients who do not wish to retread their tyres.
Many bus operators who were interviewed by our correspondent, expressed their total satisfaction with Michelin perfomance on buses. They also spoke highly of the Superdoll’s tyre expertise and their superb after sales customer service.
Mr Yudika Mremi, the Managing Director of Dar Express bus company, said that he is fitting Michelin tyres on his buses for many years now and is very happy with performance. He said, “Michelin tyres not only ensures safety but are very economical in terms of cost per kilometer. My company is saving so much money by using Michelin tyres”.
His comments were echoed by among others, Mr Ibrahim Baamer of Al saedy Bus. He mentioned that he started using Michelin tyres in 2008 and is getting very high mileage compared to other tyres. “I have Michelin tyres fitted on my my bus plying between Dar and Mbeya, the tyres have so far covered 150,000kms but are still in good condition and will no doubt run for another two or three months”, he said and strongly recommended his co-bus owners to fit Michelin tyres on their buses.
The function which was well attended by the long distance bus owners, witnessed Mr Hilal of Akida Original bus company winning four Michelin Coach tyres worth around TShs 5million in a lucky draw conducted at the same venue by Superdoll in collaboration with Michelin.